# Agents every business can trust.

> Learn how Goodcall builds trusted voice AI agents for businesses, from its Google roots to responsible AI, human handoffs, and Gabi-powered phone agents.

Goodcall began inside Google in 2017 to make AI accessible to any business, starting with the phone.

## Born at Google, still building.

Since 2017 Goodcall has been perfecting conversational AI: from proof of concept to agents that answer for businesses from one person to publicly traded companies, with quality built into the workflow from day one.

- Microsoft for Startups wrote it up. https://www.microsoft.com/en-us/startups/blog/goodcall-helping-small-businesses-grow-with-conversational-ai-assistants/
- A Twilio Startup Searchlight honoree. https://www.twilio.com/en-us/press/releases/startup-searchlight-honorees

## What we work from.

- **Service.** The call is someone's problem to solve. The agent's job is to solve it, or get it to a person who can.
- **Empathy.** A caller should feel heard, not handled. Voice, pace and words are chosen for the person on the other end.
- **Curiosity.** Every unfamiliar request is a chance to learn what your customers actually need. The agent tells you; you decide.

## Responsible, in practice.

- You control every word your agent says, and who it hands off to.
- Every call is reviewed, with human review and automated checks together.
- The agent doesn't take on tasks it isn't equipped for; it hands off and tells you.
- Callers are told they're speaking with an AI. It's the right thing to do, and callers respond better for it.

## Meet Gabi.

Gabi is the builder. Tell Gabi about your business and Gabi makes the agent that answers your phone, connects it to your tools, tests it with you and keeps it sharp. Gabi's face is Goodcall's face, and the teal is Gabi's; the agents Gabi builds wear your colors.

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Canonical page: https://www.goodcall.com/about
Start free, or talk to Gabi: https://ai.goodcall.com/agent/onboard