# Build it, test it, approve it, just by talking.

> See how Goodcall's AI phone answering system works: brief Gabi, hear your AI phone agent on practice calls, then put it on your line to answer every call.

Gabi works like a colleague who never tires of your notes. Your AI phone agent learns from its calls and from you, and nothing changes until you approve it. Here's how the AI phone answering system handles one call, start to finish.

- **Build.** You describe it. Gabi builds it.
- **Test.** Gabi runs practice calls, and you listen.
- **Launch.** It goes live on your line when you say so.
- **Learn.** It learns from real calls and from your notes.

## Brief it like a new hire.

Tell Gabi what you do, what you charge for, and what you need from a caller. In your Goodcall account, add your website or price list and set your hours and holidays. Your phone agent uses those details on calls.

- Your services and prices, from your site or a PDF.
- Your hours, holidays and closures.
- How to say your business name, and the words your trade uses.

## Change it by saying so.

Want it to stop quoting prices, or ask one more question? Tell Gabi, by typing or talking. Gabi rewrites what your phone agent says, and nothing changes for callers until you publish. Changed your mind? Roll back.

## Hear it before any customer does.

Call your phone agent from your browser and ask what a caller would. Gabi also writes practice callers for the calls you get and runs them for you. Send a link to your team so they can try it too.

## Keep your number, or get a new one.

Forward your existing line, with step-by-step guides for 24 phone carriers, or pick a new local number in your area code. Have it answer every call, or only the ones you miss.

- **Your number.** Forward calls when you're busy or don't pick up.
- **A new local number.** Put it on your website, your Google listing and your truck.

## It asks what you'd ask.

Your phone agent asks your questions, in your order, and won't finish until it has the ones you need. It spells back names, numbers and emails so the lead is right. Then it texts and emails you, while the caller is still on the line.

- Your questions, not a script's.
- Spells back what it hears.
- The lead reaches you in seconds.

## Hands off to a person when it matters.

When a caller asks for someone, or the call needs you, it puts them through. A busy line gets another try. Nobody picks up? It moves to the next person on your list, up to three.

## Works with what you already use.

Bookings go on your Google Calendar. Leads land in your Google Sheet or HighLevel. Anything else with an API or an MCP server, your phone agent can use too.

## Every call, on the record.

Read or listen to any call. Calls are tagged for you, and you track the outcomes you care about, like how many calls became leads. When something should go differently, tell Gabi.

## Questions

### What is an AI answering service?

It picks up your business calls with an AI phone agent instead of voicemail or a call center. Goodcall answers every call, 24/7, asks your questions and sends you the lead. See why small businesses choose Goodcall's AI answering service.

### Will it sound robotic?

Hear it for yourself before a customer does. Pick from six voices, teach it how to say your business name, and change any line it says by telling Gabi.

### What happens when it can't answer something?

It puts the caller through to the person you choose. If they don't pick up, it tries the next person on your list, up to three, or it takes the details and texts you.

### Can it book appointments?

It can add bookings to your Google Calendar, or connect to your booking system through its API. Tell Gabi how you like to book and hear it on a practice call first.

### What languages does it speak?

English, today.

### Do I need a new phone number?

No. Forward your existing line, or pick a new local number in your area code. Either way, you decide whether it answers every call or only the ones you miss.

### How much does it cost?

Plans start at $79 a month, priced by the customers your phone agent helps, with no per-minute charges. See the pricing page for the plans.

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Canonical page: https://www.goodcall.com/how-it-works
Start free, or talk to Gabi: https://ai.goodcall.com/agent/onboard