Which Advertising and Marketing Jobs are in Demand?

Posted By Terri Williams on January 6, 2017 at 12:30 pm
Which Advertising and Marketing Jobs are in Demand?

While STEM jobs routinely dominate the job market – or at least the job market headlines – there are other thriving employment sectors. In the creative industry, advertising and marketing executives have announced hiring plans for the first half of 2017. And according to a survey by The Creative Group, 67% plan to maintain current employee levels and hire to fill vacant positions, and 12% are expanding and adding new advertising and marketing jobs.

Creative executives expect to hire workers in these areas:

Specialty Area Percent of executives hiring
Web design production 25%
Content marketing 22%
Print design/production 20%
Customer experience 19%
Brand product management 17%
Digital marketing 17%
Creative/art direction 16%
Account services 16%
Public relations 16%
Marketing research 16%
Copywriting 15%
Interactive media 13%
Social media 13%
Media services 12%
Mobile design/development 7%


Behind the marketing job numbers

Web design/production, content marketing, and print design/production top the list of jobs that ad and marketing execs want to fill. Diane Domeyer, executive director of The Creative Group, tells GoodCall, “More companies are recognizing the value of investing in design and content marketing as a way to reach and resonate with key audiences, including current and potential customers and employees.”

Even the most successful companies are realizing that they can’t afford to sit on their laurels. “There are constant updates that need to be made to remain competitive and deliver an outstanding customer experience,” Domeyer explains.

These marketing jobs require employees with specialized skills. Jessica Hernandez, president and CEO of Great Resumes Fast and a former HR manager and recruiter, tells GoodCall that there is a lack of skilled candidates. “Recruiters are reporting stiff competition for top talent in these positions and have stated the biggest issue that hinders their hiring is the lack of qualified candidates in these fields.”

How Companies Deal With Recruiting

According to Domeyer, smart organizations understand that these skilled professionals are in demand and can afford to be selective in entertaining offers for marketing jobs. “Unemployment rates for certain creative and marketing roles are below the national rate and in order to attract and retain top talent, more companies know they have to do more.”

This includes offering competitive salaries. “Starting salaries for creative and marketing professionals are on the rise, with an average increase of 3.6 percent,” Domeyer explains.

Below are the salary ranges for some of these positions:

  • Interactive/web copywriter: $50,250 to $74,500
  • Content strategist: $81,250 to $115,250
  • Digital strategist: $96,500 to $143,750
  • Project manager: $59,740 to $94,500
  • Video producer: $69,250 to $102,250
  • Visual designer: $66,000 to $99,250
  • Mobile developer: $99,500 to $151,000

But even with lucrative salaries, companies may need to think of other ways to be more appealing than their competitors, such as getting creative with their perks. “Today’s professionals are interested in work-from-home arrangements, flexible scheduling, skills development opportunities, and other ‘above-and-beyond’ offerings,” Domeyer explains.

Another key is to streamline the hiring process. “With demand for creative and marketing talent outpacing supply, it’s important for hiring managers to act quickly once they identify promising candidates,” Domeyer warns.

Advice for those considering advertising/marketing jobs

The demand for creative professionals makes this an ideal time to work in this industry. “Companies are hiring to fill a range of creative positions, and some are even willing to take on junior talent that they can train if the candidates have strong soft skills and fit in with the workplace culture,” says Domeyer.

However, she advises students to develop digital skills, which will make them more marketable, especially since a recent survey reveals that in the U.S., half of the high-paying jobs require coding skills. “Even if the positions you’re interested in don’t require skills such as front-end coding or search engine optimization, acquiring them can give you an edge in the job market,” Domeyer concludes.

Terri Williams
Terri Williams graduated with a B.A. in English from the University of Alabama at Birmingham. Her education, career, and business articles have been featured on Yahoo! Education, U.S. News & World Report, The Houston Chronicle, and in the print edition of USA Today Special Edition. Terri is also a contributing author to "A Practical Guide to Digital Journalism Ethics," a book published by the Center for Digital Ethics and Policy at Loyola University Chicago.

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