Our Google Foundation

Our journey begins at the origin of Google Local Service Ads in 2017 where we to helped local and small businesses grow with access to Google's powerful advertising tools. The result was a simple Ad interface without complex auctions, ad copy or other assets required to fully utilize a digital marketing platform. It was a big breakthrough for driving growth for plumbing, HVAC, maids, contractors, hair salons, restaurants, retail and dozens of verticals globally. It really worked!

While we were successful at generating quality leads to businesses, a new challenge emerged: most businesses were not equipped to capture every lead or fully service their customer on the phone, sms or chat.  The impact of this problem was lost revenue and a poor consumer experience. Traditional solutions involved call centers, dedicated dispatchers, outdated IVR systems or voicemail (ouch!). There had to be another way..

CallJoy is born
During a Google hack-a-thon an idea emerged: bring the best of Google's vocie AI technology to help businesses with sales and service tasks on the phone. Google Duplex had shown early promise in 2018 of the core voice agent technology working for restaurants and hair salons.  But could this powerful AI be made accessible and more broadly available: easy to use and affordable? To answer this question we incubated in Google Area 120 to understand the market opportunity, iterate on product and bring the best of Google speech AI to help local businesses in need. After a thorough product discovery involving hundreds of small businesses in every vertical plus dozens of technology iterations our idea met the threshold to launch publicly.

Google's CallJoy was launched as a phone agent which worked natively with Google My Business. and Google Voice.  CallJoy met a hungry market and had successfully answered key technology, conversational AI, business and product questions with stellar growth metrics. This CallJoy video commercial (6.7M views) captures the essence of what we delivered.

Goodcall builds on the momentum
With significant market opportunity identified, key product challenges resolved and many more to attack, we decided to continue to mission outside of Google as Goodcall. We are joined by some of silicon valleys leading investors such as Neo, Foothill Ventures, Merus Capital, Xoogler Ventures, Harry Hurst (pipe.com), Spencer Rascoff (Zillow co-founder) and AI leaders from Microsoft, Amazon and Google. Our team consists of technology and product leaders from MIT, Google, Meta, Rackspace and Virginia Tech.