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The 616 area code covers the vital West Michigan region, making it an essential choice for businesses seeking a credible local presence in the region's key healthcare, advanced manufacturing, higher education, and financial services centers.
Getting a 616 number helps companies build trust, improve call response rates, and connect more effectively with customers across the diverse communities of the region, including the major metropolitan hub of Grand Rapids, as well as surrounding cities like Wyoming, Kentwood, and Holland.
The 616 area code is a telephone area code in the North American Numbering Plan (NANP) serving the West Michigan region. It encompasses the primary metropolitan area centered on Grand Rapids and extends west to Holland and south toward Allegan.
It covers major cities and communities, including the major hub of Grand Rapids, as well as the surrounding suburbs of Wyoming, Kentwood, Holland, and Zeeland.
The 616 area code was created on January 1, 1947, as one of the original 86 area codes, initially covering the entire western portion of Michigan. It is now part of an overlay complex, sharing its geographic region with the newer 708 area code (introduced in 1999).
The 616 area code (overlaid by 708 in some areas) serves the core West Michigan region, centered on the metropolitan area of Grand Rapids. The area's economy is uniquely robust and diverse, anchored by Healthcare (Corewell Health), Advanced Manufacturing (Furniture), Consumer Goods (Meijer/Amway), and Logistics.
Using Kent County figures as a benchmark (2024 Est. Pop: 673,002), the region maintains strong economic metrics with a high median household income of approximately $79,715 and a low poverty rate of 10.5%.
Demographically, the area is notably diverse and growing: the population is approximately 70% White (Non-Hispanic), with significant and increasing populations of Black or African American (10%) and Hispanic or Latino (12%) residents.
The 616 area code operates in the Eastern Time Zone (ET), which is UTC-5, following Eastern Standard Time (EST) and observing daylight saving time (EDT) during summer months.
Knowing the time zone for the 616 area code is crucial for scheduling calls and offering customer support. It ensures timely communication and avoids missed opportunities with clients across the region.
The 616 area code adds local trust and credibility, making it valuable for local businesses. Here’s how a business number with the 616 area code is important for your business:
When customers see a local 616 area code number, they immediately recognize it as part of their community. This familiarity creates trust and reduces hesitation to answer calls. Research shows that consumers are more likely to pick up calls from numbers with local area codes compared to unfamiliar or out-of-state numbers.
For small businesses, using a local area code 616 number shows commitment to serving the community. For larger enterprises, it signals accessibility and helps build stronger relationships with regional customers.
Some well-known enterprises that would benefit from a local 616 number include:
Healthcare is the single largest employer sector in the 616 area code, driving technology and employment across the region.
The 616 area code is home to major universities and colleges that anchor local employment, research, and workforce development.
The region is famous for its "Furniture City" legacy but has expanded into major consumer goods and advanced manufacturing.
The region is a key distribution and financial hub, requiring local numbers for efficient consumer and commercial banking services.
The 616 area code is home to companies specializing in high-tech and niche manufacturing.
Setting up your 616 area code number with Goodcall is quick and straightforward. Here’s how it works:
Choosing Goodcall means more than just getting a local number; it means equipping your business with tools to handle calls efficiently.
With these advantages, Goodcall makes it easier for you to manage calls and focus on growing your business.
Our local 616 area code numbers come with affordable pricing plans designed to fit every business size. We offer flexible pricing options that scale with your needs, whether you’re a startup or an established enterprise. Additionally, you can save 30% on annual subscriptions, giving your business more value at a lower cost.
What is the 616 area code, and where is it located?
The 616 area code is located in western Michigan, with Grand Rapids being the main city it serves. It also covers surrounding areas in counties like Kent, Ottawa, and parts of Allegan, Barry, Ionia, and Montcalm.
What cities does the 616 area code cover?
The 616 area code serves key cities within this area code, including Grand Rapids, Wyoming, Holland, and Ionia.
What time zone is area code 616 in?
The 616 area code is located in the Eastern Time Zone.
Does the 616 area code get spam calls?
Like any area code, spam and robocalls do occur, but using a trusted business provider like Goodcall helps filter unwanted calls.
Which types of businesses benefit most from a local 616 number?
Local service providers, tech companies, restaurants, real estate agents, and startups benefit from a 616 number, as it boosts local trust and visibility.
How can I get a local 616 area code number for my business?
You can get a 616 number easily by signing up with Goodcall, choosing your plan, and selecting your preferred local number.
Can I forward calls from my 616 number elsewhere?
Yes. With Goodcall, you can forward calls to any phone, ensuring you never miss a customer inquiry.
How much does it cost to get a 616 area code number?
Goodcall plans are affordable and flexible, at $66 per month per agent annually.
Is the 616 area code toll-free?
No, 616 is not a toll-free area code. It’s a geographic code for Michigan, designed to give businesses a trusted local identity. Toll-free numbers in the US typically begin with prefixes such as 800, 888, 877, or 855.