GlossGenius vs Square: Compare Features & Pricing

May 6, 2025

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Choosing the right scheduling software can transform how your beauty business operates. When comparing GlossGenius vs Square Appointments, selecting the ideal platform simplifies everything from booking clients to managing payments, while the wrong choice can create unnecessary complications.

GlossGenius and Square Appointments are leading options in the salon scheduling market. Both offer features to streamline your operations, but their different approaches may suit different business needs.

Let's explore what each platform offers to help you determine which one aligns best with your beauty business requirements.

GlossGenius vs Square Appointments: The Key Differences

Before you commit to either platform, you need to know what makes GlossGenius and Square Appointments different at their core.

GlossGenius: Tailored for Beauty Professionals

GlossGenius was built specifically with beauty pros in mind. Here's what makes it special:

  • Beauty-Focused Design: GlossGenius offers a highly intuitive, mobile-first design that beauty professionals love for its simplicity and visual appeal.
  • All-in-One Solution: Everything you need—scheduling, client data, and payments—lives in one clean package.
  • Intuitive Functionality: The beauty-inspired interface is a hit with independent pros and small teams who hate wasting time on admin tasks.
  • Customizable Booking Site: Create a branded online booking experience that captures your salon's unique vibe.
  • Client Management: Built-in CRM tools help you remember client preferences and build stronger relationships.

Square Appointments: Part of a Broader Ecosystem

Square Appointments functions as one piece of Square's larger business toolkit. Here's the scoop:

  • Robust Payment Processing: Seamless connection with Square's trusted payment system comes built-in.
  • Scalability: Works well for various business sizes, from solo artists to multi-staff salons.
  • Extensive Integrations: Connects easily with other Square products and third-party tools for complete business management.
  • Free Solo Plan: Square offers a free plan for individual users, perfect for those just starting out.
  • Reliability and Depth: Known for consistent performance and wide-ranging features for businesses seeking comprehensive solutions.

Feature-by-Feature Comparison of GlossGenius vs Square Appointments

Now let's examine how these platforms stack up against each other across key functionalities that matter most to beauty businesses. This detailed comparison will help you understand the practical differences in day-to-day operations when using either system.

Appointment Scheduling and Client Management

GlossGenius provides a highly customizable booking site that showcases your brand. The calendar includes color-coding, resource scheduling, and recurring appointments, designed to streamline your scheduling process, similar to AI scheduling solutions. Client profiles store detailed preferences and complete appointment histories.

Square Appointments offers a free booking site with excellent flexibility for customizing availability. Its client tools integrate seamlessly with the broader Square ecosystem, providing deeper data insights as your business grows.

Both platforms send automated reminders to reduce no-shows, but GlossGenius's messaging has a more beauty-focused tone. Square excels in waitlist management and calendar syncing—particularly valuable for multi-provider businesses looking to optimize scheduling processes.

Payment Processing and Fees

GlossGenius integrates payment processing with straightforward flat-rate pricing. It simplifies collecting deposits and enforcing cancellation policies, with card readers designed for salon settings.

Square Appointments uses Square's trusted payment infrastructure with competitive transaction fees and various hardware options. Their system handles multiple payment types including contactless methods.

Both platforms securely store client payment information and integrate with their respective point-of-sale systems. Square offers more options for businesses selling retail products alongside services.

Add-On Services and Integration

GlossGenius takes an all-in-one approach with built-in marketing tools like email campaigns and SMS marketing. Their reporting is specifically designed for beauty industry needs. While GlossGenius has fewer third-party integrations, it focuses on providing everything within its ecosystem for centralized schedule management.

Square Appointments excels with extensive integration across the Square ecosystem and beyond, offering seamless integration with many third-party apps for accounting, inventory, and other business functions. Their marketing tools and analytics support growth-focused businesses.

Pricing Models for GlossGenius vs Square Appointments

Understanding the cost structure of each platform is crucial for making a budget-conscious decision and enhancing business efficiency. Let's break down how GlossGenius and Square Appointments approach pricing and what value you can expect at different subscription levels.

Breakdown of Subscription Plans

GlossGenius uses a three-tier pricing structure:

  1. Standard Plan ($24/month): Includes essential features like customizable booking website, online scheduling, payment processing, client management, and inventory tracking.
  2. Gold Plan ($48/month): Adds forms/waivers, waitlist management, rebooking reminders, and Reserve with Google integration. Suitable for solo practitioners or teams up to 9 members.
  3. Platinum Plan ($148/month): Includes unlimited team members, performance scorecards, goal setting tools, premium customer support, and customizable commission structures.

Square Appointments offers a free plan for individual users—a significant advantage for solo practitioners. Their paid tiers scale based on team size and feature needs.

Cost-Effectiveness

When evaluating overall value and business efficiency, consider:

  • GlossGenius's Platinum plan includes unlimited team members at a flat rate, potentially saving money for larger salons.
  • GlossGenius includes forms, custom websites, text marketing, and file storage in their base subscription, while competitors often charge extra.
  • Square's free solo plan gives independent professionals an excellent starting point.
  • Calculate how each platform's pricing structure will affect your costs as your team grows.

GlossGenius offers a 14-day free trial for all plans. Square's free option allows extensive testing before upgrading.

Ease of Use and Support

The user experience and quality of customer assistance can significantly impact your satisfaction with any software platform. Here's how GlossGenius and Square Appointments compare when it comes to daily usability and getting help when you need it.

User Interface and Experience

GlossGenius is known for its intuitive, mobile-first design specifically for beauty professionals, making using scheduling tools straightforward and efficient. Users consistently praise its beautiful interface and straightforward navigation. Many stylists report being able to set up their accounts quickly and significantly reduce administrative time, helping to improve workflow.

Square Appointments offers a clean, professional interface but has a slightly steeper learning curve, especially for those new to Square products. The complexity does bring advantages for businesses needing extensive customization.

Both platforms work across multiple devices, though GlossGenius's mobile-first approach gives it an edge for on-the-go management.

Customer Support Services

GlossGenius provides quick, personalized support from a team familiar with beauty professionals' specific needs. Users frequently mention responsive and knowledgeable assistance.

Square Appointments offers comprehensive support options including extensive documentation, forums, and various contact channels. While their resources are impressive, some users report longer wait times for help with unique situations.

GlossGenius's specialized focus often means smoother setup for beauty businesses, while Square's onboarding process may take more time to navigate its fuller feature set.

Pros and Cons of GlossGenius vs Square Appointments for Beauty Businesses

GlossGenius Pros:

  • Beauty-specific design and features
  • Intuitive, user-friendly interface
  • Strong mobile experience
  • Personalized, responsive customer support
  • All-in-one solution with minimal need for additional tools
  • Predictable flat-rate pricing

GlossGenius Cons:

  • Fewer third-party integrations
  • Less scalable for businesses expanding beyond beauty services
  • More limited customization options for complex business needs

Square Appointments Pros:

  • Free plan for solo practitioners
  • Extensive integration with Square ecosystem and third-party apps
  • Excellent for businesses selling retail alongside services
  • Highly scalable for growing businesses
  • Robust reporting and analytics

Square Appointments Cons:

  • Steeper learning curve
  • Less industry-specific features for beauty professionals
  • Costs can increase significantly with add-ons and team growth
  • Support may be less responsive for specialized needs

Which Platform Is Suitable For You?

Based on our detailed comparison, it's clear that each platform serves different types of beauty businesses best. Your specific circumstances, priorities, and growth plans should guide your choice between these two capable scheduling solutions.

GlossGenius is ideal for:

  • Independent stylists and beauty professionals
  • Boutique salons with aesthetic branding priorities
  • Businesses wanting beauty-specific features
  • Those valuing simplicity and ease of use over extensive customization
  • Beauty professionals seeking industry-specific support

Square Appointments works best for:

  • Businesses planning significant growth or expansion
  • Salons selling substantial retail products
  • Multi-staff operations needing advanced team management
  • Businesses already using other Square products
  • Those seeking extensive integration with third-party tools

Conclusion

When choosing between GlossGenius vs Square Appointments, consider your current needs and future goals. Evaluate how each platform's strengths align with your business model, team size, and growth plans.

Take advantage of GlossGenius's free trial and Square's free solo plan to get hands-on experience before deciding. This firsthand testing will reveal which platform truly complements your workflow and business vision.

The right scheduling tool can significantly impact your business success. Whether you choose GlossGenius for its beauty-focused approach or Square Appointments for its scalability and integrations, ensure your selection supports both your current requirements and future aspirations in the beauty business world.

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