Population and demographics
The 904 region has experienced significant growth, with approximately 1.8 million residents across the coverage area as of 2025:
The region's demographic composition reflects Florida's diversity:
- White – 49.3% (Duval County)
- Black – 28.5% (Duval County)
- Hispanic – 11.8% (Duval County)
- Asian – Growing significantly across all counties
Understanding this diversity helps businesses tailor services and marketing to local communities, especially when handling calls from 904 area code customers.
Time zone
Area code 904 is in the Eastern Time Zone (ET) — UTC-5 (standard) / UTC-4 (DST). This alignment simplifies coordination with major financial centers such as New York.
Small-business climate
Jacksonville fosters entrepreneurship with significant recent growth:
These resources make the 904 region attractive for startups and expanding businesses.
A unique entrepreneurial story
Jacksonville's strategic port, strong logistics network, and support for minority-owned enterprises have produced many success stories—small startups that grew into industry leaders—demonstrating the region's vibrant business culture. The city's Small and Emerging Business (JSEB) program actively supports minority-owned enterprises through procurement opportunities.
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