What Is Area Code 910?
Area code 910 is a geographic telephone area code in the North American Numbering Plan (NANP), serving southeastern North Carolina. Its service territory includes major communities such as Fayetteville, Wilmington, Jacksonville, and Lumberton, as well as smaller cities and communities across the southeastern part of the state.
The area code was introduced in 1993 after North Carolina's original 919 numbering region was divided to accommodate growing demand for telephone numbers. A later restructuring in 1997 created several additional area codes in North Carolina, while 910 continued serving the Fayetteville and Wilmington regions.
Today, 910 operates as an overlay with area code 472. Both area codes serve the same geographic territory, so existing customers with 910 numbers can keep their numbers while new customers may receive either 910 or 472 depending on number availability. The North Carolina Utilities Commission approved the 472 overlay because the supply of available 910 numbers was projected to be exhausted.
- State: North Carolina
- Primary Cities: Fayetteville, Wilmington, Jacksonville
- Other Major Cities: Lumberton, Laurinburg, Clinton, Whiteville, Pinehurst, Southern Pines
- Time Zone: Eastern Time (ET)
- Introduced: 1993
- Created From: 919
- Overlay Area Code: 472
- Region: Southeastern North Carolina
- Primary Uses: Residential and mobile phone service, military and defense, healthcare, education, tourism, hospitality, logistics, retail, professional services, construction, and local businesses
What Time Zone Is Area Code 910 In?
Area code 910 is entirely within the Eastern Time Zone (ET).
- Eastern Standard Time (EST): UTC−5
- Eastern Daylight Time (EDT): UTC−4 during daylight saving time
This applies throughout the 910 service territory, including Fayetteville, Wilmington, Jacksonville, Lumberton, Pinehurst, Southern Pines, and surrounding communities.
Population & Demographics of Area Code 910
Telephone area-code boundaries do not perfectly correspond to county boundaries, so there is no single U.S. Census population figure specifically assigned to area code 910.
Current AT&T area code data, using 2023 Census estimates for the counties associated with the service territory, puts the population covered by 910 at approximately 1.5 million. The area code serves 18 counties in whole or in part, although portions of some additional counties may also fall within the telephone service territory.
The region combines several distinct population centers, from the military-focused Fayetteville area to the coastal Wilmington market and the rapidly growing communities around Jacksonville.
- Estimated Population: Approximately 1.5 million residents
- Average Household Size: Approximately 2.6 people
- Gender Distribution: Approximately 50.88 are female, and 49.12 are male
- Region: Southeastern North Carolina
- Largest Population Center: Fayetteville
- Other Major Population Centers: Wilmington, Jacksonville, Lumberton, and surrounding communities
- Major Industries: Military and defense, healthcare, education, tourism, hospitality, logistics, construction, manufacturing, retail, professional services, and agriculture
- Population Density: Highest around Fayetteville, Wilmington, Jacksonville, and their surrounding suburbs
- Regional Characteristics: Coastal communities, military installations, growing suburban areas, rural communities, and major transportation corridors
County and City Covered by Area Code 910
Area code 910 serves 18 North Carolina counties in whole or in part, according to current AT&T area-code data: Bladen, Brunswick, Catawba, Columbus, Cumberland, Duplin, Harnett, Hoke, Jones, Montgomery, Moore, New Hanover, Onslow, Pender, Richmond, Robeson, Sampson, and Scotland counties. Because telephone exchanges can cross county boundaries, the exact area-code footprint does not always match county lines.
Here are the major counties and communities associated with Area Code 910:
History & Background of Area Code 910
Area code 910 was introduced in 1993 to relieve the growing demand for telephone numbers in North Carolina's existing 919 numbering region. Since then, its service territory has been reshaped by a 1997 geographic split and, more recently, the addition of area code 472 as an overlay.
- November 14, 1993 – Area Code 910 Created: 910 was placed into service as the 146th area code in North America and the third area code assigned to North Carolina. It was created through a split of the existing 919 numbering region as available numbers in 919 were being exhausted. At the time, 910 became North Carolina's first new area code in 39 years.
- 1997 – Area Code 910 Split: Growing demand for telephone numbers led to another geographic split. Parts of the original 910 territory, including communities in the Piedmont Triad and around Greensboro, were moved to the newly created area code 336. The remaining 910 territory continued to serve southeastern North Carolina.
- 2022 – Area Code 472 Added: As demand for additional telephone numbers continued to increase, area code 472 was introduced as an overlay for 910. Unlike the 1997 split, the overlay did not divide the region geographically. Instead, 472 serves the same geographic territory as 910, allowing new telephone numbers to be assigned without requiring existing 910 customers to change their numbers.
- Today – 910 and 472 Operate Together: The two area codes serve southeastern North Carolina, including major communities such as Fayetteville, Wilmington, Jacksonville, and Lumberton. The region also includes major military installations such as Fort Liberty (formerly Fort Bragg) and Camp Lejeune.
Why Local Numbers Build Trust
A local area code does not guarantee that a business is physically located in the region, and caller ID can be spoofed. However, using a number associated with the market a business serves can make its contact information more familiar to local customers.
- Make Business Calls Locally Recognizable
Customers throughout southeastern North Carolina regularly encounter 910 numbers, particularly around Fayetteville, Wilmington, Jacksonville, and surrounding communities.
A 910 number can make outbound calls more recognizable to customers who already associate the area code with the region.
- Build a Consistent Local Presence
A 910 number can help businesses maintain a southeastern North Carolina identity even when calls are handled by remote employees, centralized offices, or distributed teams.
This can be useful for companies serving customers across multiple cities while maintaining one primary local business number.
- Keep Local Contact Information Consistent
Using the same local business number across a company's website, Google Business Profile, directories, advertisements, social media profiles, and customer communications makes the business easier for customers to recognize and contact.
A local area code can support recognition, but it should not be presented as a guaranteed local SEO ranking factor.
- Serve Multiple Communities With One Area Code
The 910 region covers a broad portion of southeastern North Carolina, including inland communities, military communities, and coastal markets.
A business serving Fayetteville, Wilmington, Jacksonville, and surrounding areas can use one local numbering identity instead of maintaining unrelated phone numbers for every city.
Benefits of Using GoodCall for 910 Area Code Businesses
GoodCall combines a local business number with an AI-powered phone system that can answer calls, capture caller information, handle routine questions, route callers, and support appointment scheduling.
For businesses serving a large geographic market like southeastern North Carolina, this can help maintain consistent phone coverage while reducing the number of calls that go unanswered.
- 24/7 AI Call Answering With a Voice Agent
Goodcall's AI phone agent can answer inbound calls 24/7, including evenings, weekends, and periods when employees are unavailable.
This can be particularly useful for service businesses where a missed call can result in a missed lead, appointment, or customer inquiry. Goodcall states that its agents answer calls 24/7/365.
- Intelligent Lead Capture & Qualification
The AI phone agent can collect caller information and determine why someone is calling before the inquiry reaches staff.
For example, a home-service company can collect a customer's name, contact details, requested service, and preferred appointment time before routing the inquiry to the appropriate team.
- Automated Appointment Scheduling
Goodcall can support appointment scheduling workflows, allowing callers to complete common booking interactions without waiting for an employee.
This can be useful for healthcare practices, salons, professional services, home-service businesses, automotive companies, and other appointment-based businesses.
- Call Forwarding and Business Integrations
Businesses can use call forwarding to connect a Goodcall number with their existing phone setup. Goodcall also supports connections with Google Voice and other workflows.
This allows a business to maintain a public-facing 910 number while continuing to use existing communication systems.
- Call Recording & Caller Analytics
Goodcall provides call recordings and caller information that businesses can use to understand customer interactions and identify common reasons people call.
These insights can help businesses identify recurring questions, missed opportunities, and areas where their customer-service workflow could be improved.
How to Get a 910 Area Code Phone Number With GoodCall
Businesses serving Fayetteville, Wilmington, Jacksonville, or other parts of southeastern North Carolina can use GoodCall to configure a local 910 business number, subject to number availability.
- Create Your Account: Enter your business information and begin configuring your phone agent.
- Choose Your Plan: Select a plan based on your expected call volume and workflow requirements.
- Complete Verification: Provide any required business or identity information.
- Select a 910 Number: Choose an available 910 telephone number if one is available.
- Configure the AI Agent: Add your business hours, FAQs, greetings, call-routing instructions, appointment rules, and other information the agent needs.
- Connect Your Workflows: Configure call forwarding and supported business integrations.
- Test and Activate: Test common caller scenarios before publishing the number to customers.
Nearby Area Codes to 910
Area code 910 serves southeastern North Carolina and is surrounded by other North Carolina numbering regions as well as the South Carolina border. Here are the nearby regions and their area codes:
