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Salon and spa owners are constantly juggling personalized service with efficient operations. In the competitive beauty industry, choosing the right management platform is essential. Boulevard vs Squire is a common comparison among professionals seeking to streamline their businesses while maintaining the human touch clients crave.
Both platforms have become go-to solutions in this space, each offering distinct approaches. They use automation and AI to solve real problems for personal care businesses, handling everything from booking to client management. This reduces friction and boosts productivity across businesses of all sizes.
Let's dive into what makes Boulevard and Squire tick—their strengths, weaknesses, and best fits. Understanding Boulevard vs Squire will help you pick a platform that supports your business now and as you grow.
Boulevard is a comprehensive platform for salons and spas featuring online booking, scheduling, inventory management, and marketing automation in one interface. It creates seamless customer journeys through website and social media integrations while offering a unified dashboard for business operations.
With QuickBooks and Shopify integrations, Boulevard scales effectively for both small boutiques and larger multi-location chains. For additional insights, check out Goodcall as well.
Squire evolved from a booking app into "QuickBooks for Barbershops," offering comprehensive management tools for salon operations. Founded by Salvant and LaRon, it provides scheduling, payments, inventory tracking, and reporting on one platform. Its market success is evidenced by a $60 million funding round that tripled its valuation.
Picking between Boulevard vs Squire isn't just about features—it's about finding the right fit for your salon or barbershop. Here's how they stack up across key areas to help you make an informed choice.
Boulevard offers a modern, intuitive interface designed to minimize friction for both clients and business owners. Its dashboard allows operators to manage appointments, client profiles, and inventory from a unified view, reducing context-switching and simplifying workflows.
Squire features a clean, straightforward user experience, catering specifically to barbershops and appointment-centric operations. The interface prioritizes speed and clarity, making it especially suitable for businesses with high client turnover. Squire's centralized dashboard provides easy access to booking management, payments, and waitlists without switching between systems.
Boulevard enables online booking via integrations with business websites and platforms such as Instagram, lowering barriers for clients. The platform also supports automated appointment reminders, scheduling, and recurring bookings to build a smooth client journey.
Squire's online scheduling system is designed for simplicity, allowing clients to book with just a few clicks. This reduces phone traffic and administrative load for barbershops. The platform also offers calendar sync and automated scheduling features to streamline the booking process further.
Boulevard allows businesses to create customizable forms stored directly in client profiles, supporting tailored experiences and regulatory compliance. The platform also offers advanced marketing automation capabilities for email and text communications.
Squire provides robust client data management, supporting customer histories and marketing efforts. The platform offers features like loyalty programs and client chat to enhance customer relationships. Squire also provides free and unlimited text reminders to reduce no-shows and improve client communication.
Boulevard integrates payment processing and inventory management into its platform, supporting various payment methods for customer convenience. The system also offers retail and eCommerce support for businesses looking to expand their product sales.
Squire offers a comprehensive POS system with features tailored for barbershops, including commission management and multi-location support. The platform also provides tap-to-pay functionality on iOS and Android devices without requiring additional hardware.
Boulevard offers deep integrations with platforms like Shopify and QuickBooks, enabling inventory and financial data synchronization. This supports efficient stock management and accurate sales tracking across both service and retail aspects of the business.
Squire provides basic inventory control features integrated into its platform. While not as extensive as Boulevard's offerings, it covers the essential needs of most barbershops and salons.
Boulevard provides robust analytics and reporting capabilities, offering insights into business performance, customer behavior, and marketing effectiveness. The platform's emphasis on data-driven decision-making can be particularly valuable for businesses looking to optimize their operations.
Squire offers a reporting dashboard that provides key metrics and performance indicators. While perhaps not as extensive as Boulevard's analytics, it offers the essential data points needed for barbershop management and growth planning.
Boulevard's pricing starts at $158/month, targeting mid-sized to large salons with its all-in-one operational management and premium integrations. The platform focuses on providing comprehensive features that justify the higher price point for businesses seeking advanced tools.
Squire offers a more flexible pricing structure, starting as low as $30/month for individual barbers and scaling up to $250/month for the most comprehensive plan. This tiered approach allows businesses to choose a plan that fits their specific needs and budget.
Boulevard provides 24/7 support coverage through email and live chat, ensuring wide accessibility for businesses operating at various hours. The platform is known for its user-centric support model and emphasis on personalized onboarding for new clients.
Squire offers comprehensive 24/7 support through multiple channels, including email, phone, chat, and an extensive knowledge base. The availability of phone support distinguishes Squire, offering a direct communication line for urgent or complex issues.
Both Boulevard and Squire offer robust features for managing salons and barbershops, but they cater to slightly different needs.
For a complete introduction to alternative solutions, consider exploring Goodcall as well.
Deciding between Boulevard vs Squire comes down to matching your salon or barbershop's unique needs with each platform's strengths. Here's how to cut through the noise and make a choice you won't regret.
For barbershops or small salons, Squire hits the sweet spot with specialized features and wallet-friendly pricing. Solo barbers can start at just $30/month—perfect when you're watching every dollar.
Boulevard starts at $158/month, targeting established salons and spas. The higher price tag brings powerful tools designed for businesses already dealing with significant client volume or planning rapid growth.
Think about what makes your business tick:
If you're selling retail products alongside services and need sophisticated marketing tools, Boulevard's advanced customer management and multi-channel marketing capabilities will serve you well.
However, if you just need efficient appointment booking and straightforward operations, Squire delivers exactly what barbershops need without extra bells and whistles that might slow you down.
Your five-year vision matters:
Boulevard was built for businesses with the ambition to expand, offering solid multi-location management and detailed reporting across different service categories.
Squire grows with you, too, but more gradually. Its tiered pricing ($30-$250/month) lets you add features as you need them, preserving cash flow while you build your client base.
Money talks. Squire lets you start small and scale up, protecting your cash flow when every dollar counts. However, Boulevard costs more upfront but packs in comprehensive features from day one—potentially better long-term value for larger operations despite the higher initial investment.
When things go wrong, support matters. Squire shines with round-the-clock support, including phone assistance, key when issues pop up outside 9-to-5. Boulevard also offers solid support through email and live chat, plus a user-friendly interface that makes the system easier to navigate without help.
Ask yourself:
Go with Boulevard if you run a larger salon or spa needing robust marketing automation, deep integrations with other business tools, and scalable multi-location management. It's built for businesses ready to invest in a comprehensive solution supporting significant growth.
Choose Squire if you run a barbershop, small salon, or are just starting out and need an affordable platform with straightforward operations. Its barbershop-specific features and flexible pricing work perfectly for businesses focused on appointment efficiency and basic client management.
The "best" platform isn't just about features—it's about fit. Take time to evaluate your specific requirements and how Boulevard vs Squire aligns with your business journey. A proper introduction to your options, including alternatives like Goodcall, helps ensure you make the right decision.
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